Product Image

Build It Up Plus+ Hair Mask

Hair & Scalp

BUILD IT UP PLUS+ HAIR MASK makes me love my hair again!!

Lately, I’ve seen eight or ten friends suddenly chop their hair short—first to shoulder length, then neck, then ear level. The reason is always the same: hair too damaged, too dry, impossible to maintain, impossible to style!!!

A few years ago, a stylist told me: “When you get older, short hair makes you look younger 😏”

A few months ago, another stylist said: “Older women cut their hair short because it stops growing long, and short hair looks younger 🙈”

I don’t think short hair means aging at all! But I do believe the most baby-faced girls usually keep long hair 😌 And damaged hair is really hard to deal with!! The older we get, the harder it is to grow and keep long hair. Having thick, long, abundant hair starts feeling almost impossible 🤏🏻

No need to cut it short! No need!! Pitanium BUILD IT UP PLUS+ HAIR MASK isn’t just about growing longer—it’s about growing thicker, fuller, and with top-tier quality 🫂

Five years ago, the original Build It Up Hair Mask changed the game from traditional hair masks that only “steam” oil on the surface for temporary fake slip. Coating hair with oils that sit on top gives short-term gloss, but nothing lasting. Over time, poor-quality oils build up, become impossible to wash out, and block real nutrients from reaching the hair core—making absorption even worse. Good stuff needs to go inside the cortex, deep into the shaft!

Build It Up 1.0 injected moisture into damaged hair! It delivered essential nutrients directly inside the shaft, giving lifeless, brittle strands structure and support again!

BUILD IT UP PLUS+ HAIR MASK is a massive upgrade after five years—almost like an entirely new product on another level! Moisture and nutrients inside the hair is basic. Extending each strand’s lifespan is basic. This pushes shine, smoothness, and bounce to the extreme—reviving hair so it looks and feels brand new!! Incredible!

The first time I used it, I immediately felt 2.0 was way beyond an “upgrade” 🤯 Texture, instant results, and multi-day finish all evolved dramatically!!!

One pump onto hair! The texture is ultra-coating, super enveloping. A few days a week, I already replace regular conditioner with a thick layer of this. BUILD IT UP PLUS+ HAIR MASK clings perfectly to wet hair—no slipping or falling off. It seals and wraps every strand. Even without a shower cap or hot towel, it penetrates fully. When rinsing, zero chemical residue feeling—hair feels soft and alive from within, not fake-slippery from surface oils. Strands come back to life—no more dead, dull pieces!

Blow-drying is the real test: no clumping or tangling, no need to comb while drying. After blow-dry, hair looks like it’s already been brushed—super light, fresh, and clean. Next morning, it still holds the exact style from the night before 😍 Strand by strand, no flattening overnight, no clumping from sleep. Hair doesn’t feel heavy or thickened by fake moisture—it’s true inner bounce and resilience that snaps back instantly after a full night’s sleep ❤️ Overall hair quality upgrade makes life so much easier and prettier 😭

Three things that make me feel my hair has come back to life:

1. No more tangles 😠 I’ve always been the poster child for frizzy chaos—hair tangling since 16, combing was scary because it hurt. Bleaching and dyeing made it worse. Five or six years ago I cut back after noticing massive fallout, but once bleached/dyed, tangles returned no matter what. BUILD IT UP PLUS+ HAIR MASK reverses that downward spiral—tangles disappear for good!

Tangles happen because hair lacks bounce and resilience. Now it’s fixed—bouncy like a spring ball 😎 Exclusive high-penetration amino acid water-release factors rush into damaged cuticles, release moisture + nutrients deep in the cortex, then lock it in! It repairs broken cell bonds and structure from coloring/heat, restoring original strength and elasticity. No breakage from combing, no fallout from pulling! Hair needs moisture to stop tangling, but surface hydration isn’t enough—lock it inside the shaft. BUILD IT UP PLUS+ HAIR MASK is the tangle killer—each use makes tangles vanish long-term, not temporarily. Deep cortex treatment ❤️

2. High-reflection hair—zero chemical shine ✨ Damaged hair looks dull and “brownish” because raised cuticles scatter light—no flat surface for reflection 🫠 To restore a high-reflection plane, cuticles must lie flat again for that healthy, elastic shine. BUILD IT UP PLUS+ HAIR MASK may be the best solution out there!

Traditional products coat with oils for artificial shine—unnatural, heavy, greasy, washes off fast. BUILD IT UP PLUS+ HAIR MASK’s glassy glow comes from exclusive medulla reconstruction tech: massive keratin, collagen, silk proteins, and glycine converted into hydrolyzed nano-repair particles. These ultra-fine particles penetrate fast and auto-fill missing cuticle spots—sealing invisible gaps 🤩 Simply put: it doesn’t chemically gloss hair—it repairs the shaft. Wherever cuticles are uneven or missing, it patches and smooths them flat! From root to tip, cuticles lie perfectly aligned—reflecting true hair health and strength!! On another level—refusing fake shine, no oily coating, no heavy feel!!

3. Humidity resistance, breathability, style longevity 😍 What drives me crazy (in a good way): it fights humidity! What does that mean 🤯

Before, hair oils/masks made hair heavy, greasy, flat fast—especially in humidity. Set hair wouldn’t hold; straight hair exploded into frizz outdoors; curled hair straightened and frizzed instantly. Humidity-ruined hair never regained freshness no matter how much oil.

BUILD IT UP PLUS+ HAIR MASK! Post-use, hair resists humidity ❤️ It forms a breathable anti-humidity layer on the surface. No matter how humid, no heavy/greasy/flat feel from traditional products! Long-term dryness, smoothness, no frizz!! Hair stays light, strong, beautiful without weight—no chemical residue, no damp/bacterial feel. Comfortable beyond words—hair texture pure, not coated. I love my hair again 😍

Use as regular conditioner or mask with cap/towel—both work! But my time-saving pro method: every night before shampoo, thick-apply on dry hair, clip up or cap, warm-blow for a bit, then leave 15–20 minutes (while I remove makeup, mask face, scroll phone). Then normal shampoo routine (or Pi-Shampoo > Pi-Cooling Conditioner > Scalp Renewing Sparkler if short on time). This way saves time and maximizes penetration—thick, sticky texture absorbs fully into dry hair, no water dilution, every drop utilized. After rinsing, softness lasts way longer—not fake slip that washes out. Deeper, longer-lasting 🤤 Full Scalp Care + Hair Care routine: dry-hair mask 15–20 min > Scalp Renewing Sparkler cleanse > Pi-Shampoo > Pi-Cooling Conditioner > Scalp Renewing Sparkler > rinse. Hair becomes massive ❤️

shipping Ships within 48 hours
 

WHY ARE WE SELLING THIS
 
 

Executes a dual-action process that microscopically fills cuticle voids and precisely reinforces the internal core structure, reversing severe damage.

Specifically engineered to combat the effects of dyeing, perming, and heat styling, rebuilding the hair's strong, resilient framework and youthful elasticity.

Creates an immediate and lasting barrier that eliminates frizz and guarantees long-lasting smoothness, regardless of humidity levels.

Delivers intense hydration to dry hair while simultaneously sealing the strand to ensure sustained moisture retention and prevent future dryness or splitting.

Transforms hair texture on the first use, resulting in extreme shine and luminosity with a silky touch that allows hair to glide effortlessly from root to tip.



 



 

DESCRIPTION
 
 

BUILD IT UP PLUS+ HAIR MASK is a revolutionary treatment engineered to reverse the consequences of chemical processing and environmental stress. Designed specifically for hair damaged by dyeing, perming, breakage, splitting, dryness, and frizz, this mask offers a level of repair that is targeted and microscopic.  This is not simple conditioning; this is structural reconstruction. The formula achieves deep-tissue hair repair by executing a dual-action process. It utilizes advanced keratin-fusion agents to rapidly penetrate and fill every microscopic void in the outer cuticle layer. This action instantly seals the hair surface, locking in all benefits.  The formula works to precisely seal and reinforce the internal core structure (the cortex), rebuilding the hair’s essential strong, resilient framework and restoring its youthful elasticity.


This deep repair creates an immediate anti-humidity shield that eliminates frizz and guarantees long-lasting smoothness. The result is total hair transformation: experience intense hydration and sustained moisture retention that delivers a luxurious, silky smooth texture—hair that glides effortlessly from root to tip, finished with extreme shine and luminosity.



 



 

HOW TO USE
 
 

1.⁠ ⁠After washing your hair, gently towel-dry it so it's damp but not dripping. Apply BUILD IT UP PLUS+ HAIR MASK evenly throughout your hair. 

2.⁠ ⁠⁠Wrap your hair in a warm towel for 15-30 minutes. The warmth helps the product soak in.

 3. When the time is up, wash and condition your hair as you normally would.

A warm bath during this time can help the product absorb even better. We recommend using BUILD IT UP PLUS+ HAIR MASK 2-3 times a week for best results.







 

COMPOSITION
 
 

Water, Cetearyl Alcohol, Propylene Glycol, Cyclopentasiloxane, Dimethicone, Bis-Aminopropyl Dimethicone, Steartrimonium Chloride, Glyceryl Stearate SE, Hydrolyzed Keratin, Hydrolyzed Collagen, Glycine, Glycerin, Caprylic/Capric Triglyceride, Amodimethicone, PEG-45M, Dimethiconol, Hydroxyacetophenone, Cetrimonium Chloride, Betaine, Trideceth-12, Butylene Glycol, Melia Azadirachta Flower Extract, Ocimum Sanctum Leaf Extract, Disodium EDTA, Melia Azadirachta Leaf Extract, Curcuma Longa (Turmeric) Root Extract, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Citric Acid, Corallina Officinalis Extract, 1,2-Hexanediol, Theobroma Cacao (Cocoa) Seed Extract, Squalane, Salicylic Acid, Panthenol, Niacinamide, Allantoin, Hydroxyethyl Urea, Diospyros Kaki Fruit Extract, Ceratonia Siliqua (Carob) Fruit Extract, Camellia Japonica Leaf Extract, Moringa Oleifera Seed Oil, Camellia Japonica Seed Oil, Macadamia Ternifolia Seed Oil, Polyglutamic Acid, Sclerocarya Birrea Seed Oil, Hydrolyzed Silk, Fragrance, Hexyl Cinnamal


Volume: 300ml

Made in Korea